Tuesday, August 14, 2012

Pirelli celebrates 10 years of Rome headquar ters, operations

Pirelli media release: Ten years ago today, Pirelli began producing tires at 400,000-square-foot facility on a 127-acre tract of land in the Floyd County Industrial Park in Rome, Georgia. The Italian tire manufacturer found the area attractive to house its proprietary Modular Integrated Robotized System (MIRS) and contemporaneously named Rome its North American Headquarters for business operations in the United States and Canada.


Ten years and some 3 million tires later, Rome is headquarters for Pirelli's NAFTA Region that adds Mexican operations to the North American organization led by region Chairman and CEO Paolo Ferrari. The facility, which also hosts one of five R&D centers Pirelli has around the world, employs over 250 people in corporate, production and engineering roles. "The operation we have here in Rome is a key part of our premium and original equipment strategy looking forward as it provides us the flexibility to be responsive to customer needs and produce short runs with high quality and uniformity," said Mr. Ferrari. "This capability is key to being able to secure prestige fitments with top level car manufacturers like BMW, Mercedes-Benz, Ford, Jeep, and Chevrolet to name a few that we serve from Rome. We've done great things here in Rome and I look forward to continuing that tradition."                                        


Pirelli commemorated its 10-year anniversary by inaugurating an exhibit at the Rome Area History Museum that includes the first tire produced at the facility. Localdignitaries were on hand to help celebrate the occasion, which will become a permanent installation as Pirelli has become a Museum partner.  Pirelli plans to maintain an active presencein the community in initiatives that are closely tied to education and environmental awareness as delineated by its corporate social responsibility charter. "I am truly excited about celebrating Pirelli Tire North America's 10th Anniversary in Rome, Georgia, said Chairman of the Greater Rome Chamber of Commerce Angie Lewis, President/CEO, Citizens First Bank, a division of Synovus Banks. "They continue to be a great asset to this community and a great partner. I look forward to their continued growth and prosperity in Rome and Floyd County."


The celebration was capped by a tour of Pirelli's campus in Rome hosted by Mr. Ferrari for United States Senator Johnny Isakson and local officials where they were able to see MIRS in action. "Since Pirelli first announced its decision to locate its North American headquarters in Rome, Georgia, [it has] invested continuously in the Rome plant.  Additionally, [its] strong leadership team and committed employees have had an even greater impact on the local community as well as the state. I again applaud Pirelli Tire North America on [its] decision to locate in Rome, Ga., congratulate [the company] on 10 years of continued success and wish [it] many more years of great productivity," commented Senator Isakson.

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