Media release: The majority of Georgia residents (75%) plan to take a vacation this summer of four days or more between May and September. This reflects a 15 percentage point increase from 2011 and a 5% pt. increase from last year, according to a recent AAA Consumer Pulse™ survey on summer travel plans. Click here to view the full AAA Consumer Pulse™ survey.
Georgia consumers place a high value on their summer vacation, with more than 2 in 3 of them (67%) saying they think travel is very important to their well-being. The top three reasons Georgia residents think travel is important are that it creates experiences (70%), lets them recharge (64%), and allows for family time (60%).
"This year marks the second year that AAA data shows a steady summer travel season in the state of Georgia—a positive sign for the travel industry," said Jessica Brady, spokeswoman, AAA Travel, The Auto Club Group. "A relaxing beach getaway is the number one vacation Georgia travelers look forward to this summer."
The majority of travelers (64%) plan to spend $1,500 or less on their summer vacation, a little less than last year. The top three vacation destinations for Georgia travelers this year are beach getaways (55%), city destinations (50%), and trips to theme parks/attractions (25%).
Consumers who use a AAA travel agent to help plan their vacation can save up to 35 percent on average with hotel, rental car, and inclusive packaging no matter the destination. For more information on the latest travel deals, visit AAA.com/Travel.
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 8.8 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois and Minnesota; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 53 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.
The AAA Consumer Pulse™ Survey was conducted online among residents living in the Southern Region of The Auto Club Group (Florida, Georgia, and Tennessee) from April 4 - 8, 2013. A total of 400 Georgia residents completed the survey. The survey has a maximum margin of error of ± 4.9 percentage points. Overall survey responses are weighted by gender and age to ensure reliable and accurate representation of the adult population (18+) in Georgia.
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